Hogan had the same match every night for years, and so did Warrior. They didn't tell great stories, to be honest.
I love being an illustrator because I get to read really great stories, work with amazing people, travel and see places I never would've seen. And I get to draw all the time.
Film is the only language I speak, and I have been lucky to be involved in some great stories. You don't want to preach to people, but you want them to think about why things are the way they are, the history that is there as well as the possibilities.
It seems like bluegrass people have more great stories to tell than other musicians.
At the end of the day, I'm a fan of great stories and great songs.
It's not rocket science: The best ads tell great stories. They look and feel like the content you're already consuming. They invite you in. They make you laugh. They teach you something. They also sell.
The first brand that can purpose-build great stories for mobile, that can target in a relevant but noncreepy way and understand that it's the individual that matters, not the algorithm, is the first brand to win mobile and, possibly, the future.
Nothing connects with people like humanity. That doesn't mean you have to tell slice-of-life stories all the time. But you know, with so many options in technology, the consumer's not really that interested in advertising... They are interested in great stories. That transcends any medium.